If you are thinking of monetizing your website or blog, adding standard size link buttons to your site, or you are designing the ads yourself, here is a list of the current standard sizes you should use. This list was compiled from Google AdWords, the Internet Advertising Bureau (IAB), and other sources around the Internet.
| Size or Time | ||||
|---|---|---|---|---|
| Dimensions | Description | (gif/jpg) | (flash) | Image Examples |
| Google Ads | ||||
| 120×240 | Vertical Banner | 50k | 50k |   |
| 120×600 | Skyscraper | 50k | 50k |   |
| 125×125 | Button | 50k | 50k |   |
| 160×600 | Wide Skyscraper | 50k | 50k |   |
| 180×150 | Small Rectangle | 50k | 50k |   |
| 200×200 | Small Square | 50k | 50k |   |
| 234×60 | Half Banner | 50k | 50k |   |
| 250×250 | Square | 50k | 50k |   |
| 300×250 | Medium Rectangle | 50k | 50k |   |
| 336×280 | Large Rectangle | 50k | 50k |   |
| 468×60 | Banner | 50k | 50k |   |
| 728×90 | Leaderboard | 50k | 50k |   |
| IAB Rectangles and Banners and Buttons | ||||
| 88×31 | Micro Bar | 10k | 30s |   |
| 120×90 | Button 1 | 20k | 30s |   |
| 120×60 | Button 2 | 20k | 30s |   |
| 120×240 | Vertical Banner | 30k | 30s | |
| 125×125 | Square Button | 30k | 30s | |
| 234×60 | Half Banner | 30k | 30s | |
| 468×60 | Full Banner | 40k | 30s | |
| 728×90 | Leaderboard | 40k | 30s | |
| IAB Rectangles and Pop-Ups/Pop-Unders | ||||
| 180×150 | Rectangle | 40k | 30s | |
| 240×400 | Verticle Rectangle | 40k | 30s |   |
| 250×250 | Square Pop-Up | 40k | 30s | |
| 300×100 | 3:1 Rectangle | 40k | 30s |   |
| 300×250 | Medium Rectangle | 40k | 30s | |
| 336×280 | Large Rectangle | 40k | 30s | |
| 720×300 | Pop-Under | 40k | 30s |   |
| IAB Rectangles and Skyscrapers | ||||
| 120×600 | Skyscraper | 40k | 30s | |
| 160×600 | Wide Skyscraper | 40k | 30s | |
| 300×600 | Half Page Ad | 40k | 30s |   |
| IAB Universal Ad Package | ||||
| 160×600 | Wide Skyscraper | 20k | 30k | |
| 180×150 | Small Rectangle | 15k | 20k | |
| 300×250 | Medium Rectangle | 20k | 30k | |
| 728×90 | Leadboard | 20k | 30k | |
| Feed Banner/Icon | ||||
| 91×17 | Feed Icon |   |
||
You are free to use these images as placeholders in your own templates, but please don’t link directly to them here. To save an individual image, just right-click on the icon and select “save link as…” in Firefox, or “save target as…” in Internet Explorer. I’ve also put together two zipped image packs for your convenience. Each pack contains either the white or black banner images.
I hope someone finds this information useful.
-Trystian
